PR VALUES

Is influencer marketing the new PR strategy?

Authenticity versus strategy: Who is the winner in PR?

How to: find your target audience

4 questions to ask yourself when trying to understand the effectiveness of social media influencers

3 reasons why brands should send out PR boxes

The new age mix of PR and social media

Creating The Perfect Reel to Increase Outreach

How to publicize your brand on social media: 6 essential steps

How to land a PR internship: 6 tips that will facilitate the process

TikTok: A top platform for PR practitioners

Steve Lacy needs to control his rage before it becomes a “bad habit”

Why the four-day workweek can be beneficial to the workforce

A festive night turned deadly

Elon Musk acquires Twitter and with it hate has the opportunity to take over the platform

Climate change is non-negotiable and activists have had enough

Sports PR: An essential element for the success of teams and athletes

Adidas took too long dropping Kanye West

Taylor Swift’s PR campaign for her new album was flawless

The fashion industry is saying ‘farewell’ to Kanye West

Amazon Basics promotes cheap knockoffs and hurts small business