Aria MallorcaMaximizing content outreach with PinterestSocial media has the power to give your brand’s content a broad reach across different corners of the internet. Although many brands and...
Kayla McPhersonPR and marketing, like peanut butter and jellyAs technology advances and social media presence becomes commonplace, utilizing public relations (PR) and marketing teams is becoming...
Arianna MontalvoHow to handle a PR crisisThe modern age is full of controversy. Whether it be an unveiling of unethical privacy policies, ill-considered corporate messages being...
Rocio RodriguezPR: one of the fastest-growing women-dominated industriesPR is not just one of the nation’s fastest-growing fields; it is also one of the most competitive ones. With social media on the rise,...
Isabel RiconThe challenges in PR we never thought we would have todayPublic relations in 2022 looks very different than it has ever looked before. Between the rise of social media in the past decade and...
Aileen BrownPR strategies to get your start-up noticedDespite COVID-19 causing one of the worst economic catastrophes in recent history, start-up business operations have increased over the...
Marlise SanchezHow social media has impacted PR in fashionSocial media has become a big part of everyday life, and it is constantly shifting. Over the last decade, social media has become an...
Emma DanlyCalifornia is reopening and your PR plans are still valuableCalifornia is set to fully reopen on June 15, Gov. Gavin Newsom has announced. With that being said, it is not time to ditch your PR...
Emily NorwoodA new approach: Forgoing a PR team during times of crisisAfter a recent crash on April 17 that left two people dead, Tesla has come under fire in the media. All eyes are on Tesla after the...
Shay PritulskyHow PR professionals can combat social media fatigue During the COVID-19 pandemic, Americans have become more dependent on social media for news, entertainment and commerce. According to...
Jessica TrocheThe future of PR and the use of artificial intelligenceOver the years, we’ve seen the evolution of technology like artificial intelligence (AI) and its use throughout social media. Although AI...
Garrett KellerUnderstanding cancel culture as a PR professionalMost of us could probably come up with a long list of people who have been canceled, but what is cancel culture? According to Professor...
Rachel TetreaultThree ways the PR industry will change in the next five yearsPublic relations is a fast-paced industry that is constantly changing and evolving. Not surprisingly, the role played by PR practitioners...
Zac StraterHow Gen Z is changing PREvery generation is different. They all live through and endure distinct circumstances that uniquely shape their shared outlook and...
James NoonanExposing the gender discrepancies in the public relations industryWith Women’s History Month 2021 having just wrapped up, this is a time to celebrate the progress that has been made but also reflect on...
Megan BlacherThe importance of diversity in PRDuring the past year, we have experienced change, reflection, and redirection. Now more than ever brands are getting exposed for their...
Jensen BellHow Instagram influencers helped turn Revolve into a fashion empireRevolve, one of the fastest-growing e-commerce clothing companies in the nation, was founded by two men in 2003 who knew nothing about...
Hannah FogelstromThis is your sign: It isn’t too late to change your major Public relations is an extremely broad profession and can be taken in multiple directions post-graduation. It’s crucial to experience...
Hannah Di BellaHow travel PR is being affected by the COVID-19 pandemicAfter months of living amidst a pandemic, many different industries are struggling with the repercussions. The travel industry is among...
Emma LawHow brands can effectively contribute to social changeIn today’s day and age, people are encouraged to have an opinion or stance on many social issues to be a contributing member of society....