Victoria Vigil
3 ways a brand can better connect with their consumers
Brands now have more opportunities to get a consumer's attention and loyalty. With social media platforms, brands can now reach more...
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Katarina Josifov
Relationship building in PR: why it matters and how to utilize it for your brand’s success
Traditionally, public relations has always focused on the “relations” part of its name—creating, building, and strengthening...
Riley Murr
How artificial intelligence has been transforming public relations
The first step to understanding how artificial intelligence can transform public relations is understanding what AI is. According to...
Ana Wester
Branding and PR: How they go hand in hand
A company’s brand is what sets them apart from its competitors. It gives the company a personality and a unique set of traits that are...
Ava Montgomery
Brand promotion: how to select and partner with social media influencers
Partnering with social media influencers can promote your brand and bring product awareness. To create an influencer marketing strategy,...
Kassandra Cabral
PR strategies: Timing Is everything
With the Internet allowing people from across the globe to communicate instantly, timing has become an important element in public...
Brynna Brainard
Is influencer marketing the new PR strategy?
When you think of an influencer, you may think of TikTok models, aesthetic Instagram feeds, and accounts with large followings. But being...
Ryan Walsh
Authenticity versus strategy: Who is the winner in PR?
In today’s world, people expect the brands and celebrities they interact with to be authentic. They don’t want to see shallow responses...
Bethany Andros
How to: find your target audience
The most essential component of any business is the consumer. Without them, a business could not survive. The importance of finding a...
Lexi Hutchinson
4 questions to ask yourself when trying to understand the effectiveness of social media influencers
Since 2015, the social media user growth rate has averaged 12.5% year-over-year. As a result of this constant growth, the number of U.S....
Erin Barker
3 reasons why brands should send out PR boxes
PR boxes are an excellent way for brands to get their products more exposure by partnering with content creators that have the audience...
Julissa Muro
The new age mix of PR and social media
In the age of social media and new technology, we have all seen the decline of the more traditional forms of journalism. There are no...
Madison Schaller
Creating The Perfect Reel to Increase Outreach
Reels has become Instagram’s fastest-growing feature worldwide. The feature, which allows users to film or upload short-form vertical...
Bianca Bosnoyan
How to publicize your brand on social media: 6 essential steps
Since the birth of social media in the early 2000s, the percentage of U.S. adults who use social media increased from 5% in 2005 to 79%...
Victoria Finn
How to land a PR internship: 6 tips that will facilitate the process
With college graduation creeping up, many PR students are on the hunt to gain experience before entering the workforce. One of the best...
Aria Mallorca
Maximizing content outreach with Pinterest
Social media has the power to give your brand’s content a broad reach across different corners of the internet. Although many brands and...
Kayla McPherson
PR and marketing, like peanut butter and jelly
As technology advances and social media presence becomes commonplace, utilizing public relations (PR) and marketing teams is becoming...
Arianna Montalvo
How to handle a PR crisis
The modern age is full of controversy. Whether it be an unveiling of unethical privacy policies, ill-considered corporate messages being...
Rocio Rodriguez
PR: one of the fastest-growing women-dominated industries
PR is not just one of the nation’s fastest-growing fields; it is also one of the most competitive ones. With social media on the rise,...
Isabel Ricon
The challenges in PR we never thought we would have today
Public relations in 2022 looks very different than it has ever looked before. Between the rise of social media in the past decade and...
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