Emma Danly
Let’s discuss influencer giftings vs. paid collaborations
Many brands use social media influencers as a form of marketing for their products. On YouTube, Instagram and now TikTok, influencers enjoy sharing their reviews of products. Some influencers are primarily dedicated to finding the best products to share with their followers. A paid collaboration involves an influencer posting in exchange for the product and payment. Companies have transitioned to funneling some of their advertising budgets into paid partnerships with influenc