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  • Kassandra Cabral

PR strategies: Timing Is everything

Updated: Dec 1, 2022



With the Internet allowing people from across the globe to communicate instantly, timing has become an important element in public relations. To ensure the timing is right, PR professionals should take advantage of technology and social media platforms.


With the rise of technology, PR professionals now have an unlimited number of tools they can use to connect with their publics.


Google Alerts has become a useful tool for tracking online mentions of your brand in newspapers, magazines, and other publications. Need help finding media contacts? Anewstip can help you by connecting you to over one million media contacts, so you can discover people to target.


Social media channels have also become a great tool for PR pros. Being active on social media offers opportunities to connect with other professionals and with a wider audience. Apps like WooPitch make using various social media platforms easy by collecting data of journalists and influencers into an easy-to-use database. Being on top of what is trending and what is being discussed among the public means you can write press releases that are relevant.


“Being in the beauty industry, it is super important for you to be ahead of the curve on what is new and trendy,” said Cynthia Rodriguez, a PR practitioner at Sugar Blossom Nails. “Our team utilizes Instagram and Tik Tok to look at new and upcoming trends in our industry. Once we see a trend starting to take off, we let our client know that this is what people are looking for, and we publish their work onto various social media platforms to gain more exposure and new clients,” Rodriguez added.


Timing is vital when it comes to public relations and crisis management. It is important to engage with your audience as quickly as possible to prevent things from escalating and avoid further damage to the brand’s reputation. Staying on top of what is new and trending can help gather a wider audience for your clients. Utilizing social media and online apps can help your clients stay ahead of the curve.


By Kassandra Cabral

Kassandra Cabral was born and raised in Los Angeles, CA. She is a senior at San Diego State studying Journalism with an emphasis in Public Relations with a minor in Communications. After graduation, she hopes to find a job in entertainment PR or sports PR.


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